Author: Andrew Leigh

When does it makes sense to say no to new business?

When does it makes sense to say no to new business?

To say no to new business sounds slightly crazy. Especially when it promises to be highly profitable. Growth, new prospects, risky but lucrative choices, all tend to be fatally attractive.   Small or new companies find it almost impossible to turn down new business, such as a prospective client. Or to […]

How to avoid toxic tone from the top

How to avoid toxic tone from the top

The failure of BA’s chief executive Alex Cruz to avoid toxic tone from the top will resonate for months, perhaps years. True the airline’s share price has not died a death. Toxic tone from the top can take months, even years to undermine a brand. No amount of high tech […]