Author: Andrew Leigh

Does the ethical public relations leader exist?

Does the ethical public relations leader exist?

Revelations about the PR firm Bell Pottinger, again raise the issue of what exactly is an ethical business leader?  Reports suggest this firm earned £100,000 a month in fees, running a secret campaign to stir up racial tension on behalf of its billionaire clients. Now the firm’s own future is […]

Goodbye to CSR, welcome to Social Commitment

Goodbye to CSR, welcome to Social Commitment

  What made Body Shop special was a long-term company focus on a social commitment in business  Its charismatic founder Anita Roddick wanted to make a difference to how animals were treated. That is, not used for testing cosmetics. The firm’s reluctant owner L’Oréal got tired of poor sales, and has […]

When does it makes sense to say no to new business?

When does it makes sense to say no to new business?

To say no to new business sounds slightly crazy. Especially when it promises to be highly profitable. Growth, new prospects, risky but lucrative choices, all tend to be fatally attractive.   Small or new companies find it almost impossible to turn down new business, such as a prospective client. Or to […]

How to avoid toxic tone from the top

How to avoid toxic tone from the top

The failure of BA’s chief executive Alex Cruz to avoid toxic tone from the top will resonate for months, perhaps years. True the airline’s share price has not died a death. Toxic tone from the top can take months, even years to undermine a brand. No amount of high tech […]