Tag: BP

How to avoid toxic tone from the top

How to avoid toxic tone from the top

The failure of BA’s chief executive Alex Cruz to avoid toxic tone from the top will resonate for months, perhaps years. True the airline’s share price has not died a death. Toxic tone from the top can take months, even years to undermine a brand. No amount of high tech […]

Why reputational risk keeps grabbing the limelight

Why reputational risk keeps grabbing the limelight

“The most valuable asset in the capitalist economy is not cash, stock or buildings, but trust.” Economist Intelligence Unit, Risk of Risks What would a serious blow to your company’s reputation cost? This was once a rather academic query–most organisations could afford to consign it to the back burner. Today […]