Tag: compliance

Compliance, complexity and communicating with impact

Compliance, complexity and communicating with impact

Maynard Leigh Associates once employed a marketing manager who was brilliant at concepts. Give him any problem and he’d devise a graphic to describe the issue, with steps showing how to resolve it. This marketing “expert” though, proved hopeless at making anything happen in real life. His feet never seemed […]

When does it makes sense to say no to new business?

When does it makes sense to say no to new business?

To say no to new business sounds slightly crazy. Especially when it promises to be highly profitable. Growth, new prospects, risky but lucrative choices, all tend to be fatally attractive.   Small or new companies find it almost impossible to turn down new business, such as a prospective client. Or to […]