Tag: ethical conduct

Social Concern: A wake-up call for ethical business leaders

Social Concern: A wake-up call for ethical business leaders

Recently, PayPal killed the accounts of anyone pushing racist views.  “You have to have the courage to make those decisions” PayPal CEO Dan Schulman.” The action shows how ethical leaders can take relevant actions to promote social responsibility by their companies and key stakeholders. Echoing these concerns about social responsibility, […]

Does the ethical public relations leader exist?

Does the ethical public relations leader exist?

Revelations about the PR firm Bell Pottinger, again raise the issue of what exactly is an ethical business leader?  Reports suggest this firm earned £100,000 a month in fees, running a secret campaign to stir up racial tension on behalf of its billionaire clients. Now the firm’s own future is […]

How to avoid toxic tone from the top

How to avoid toxic tone from the top

The failure of BA’s chief executive Alex Cruz to avoid toxic tone from the top will resonate for months, perhaps years. True the airline’s share price has not died a death. Toxic tone from the top can take months, even years to undermine a brand. No amount of high tech […]