Tag: ethical conduct

Does the ethical public relations leader exist?

Does the ethical public relations leader exist?

Revelations about the PR firm Bell Pottinger, again raise the issue of what exactly is an ethical business leader?  Reports suggest this firm earned £100,000 a month in fees, running a secret campaign to stir up racial tension on behalf of its billionaire clients. Now the firm’s own future is […]

How to avoid toxic tone from the top

How to avoid toxic tone from the top

The failure of BA’s chief executive Alex Cruz to avoid toxic tone from the top will resonate for months, perhaps years. True the airline’s share price has not died a death. Toxic tone from the top can take months, even years to undermine a brand. No amount of high tech […]

The secret cultural advantage of Indian firms

The secret cultural advantage of Indian firms

Fast growing international Indian firms have a built-in cultural advantage. It hardly seems apparent to their rivals in the west. The competitors’ perception is wrong and has cost them dear. Many have lost out to highly competitive Indian companies. Blaming this loss of business on cheap labour, a plethora of […]