Tag: reputation

Does the ethical public relations leader exist?

Does the ethical public relations leader exist?

Revelations about the PR firm Bell Pottinger, again raise the issue of what exactly is an ethical business leader?  Reports suggest this firm earned £100,000 a month in fees, running a secret campaign to stir up racial tension on behalf of its billionaire clients. Now the firm’s own future is […]

How to avoid toxic tone from the top

How to avoid toxic tone from the top

The failure of BA’s chief executive Alex Cruz to avoid toxic tone from the top will resonate for months, perhaps years. True the airline’s share price has not died a death. Toxic tone from the top can take months, even years to undermine a brand. No amount of high tech […]

No going back–compliance is here to stay

No going back–compliance is here to stay

The idea that compliance will take a dive in importance due to a changed US administration is laughable, if it were not affecting some normally quite sane people. It is true Donald Trump seems no fan of compliance and has gone on the record as saying the Foreign Corrupt Practices […]