What made Body Shop special was a long-term company focus on a social commitment in business Its charismatic founder Anita Roddick wanted to make a difference to how animals were treated. That is, not used for testing cosmetics. The firm’s reluctant owner L’Oréal got tired of poor sales, and has […]
Does reputation really matter? Is this a will o’ the wisp? Quite simply, is reputation so intangible as to be irrelevant? These are no idle questions, as we watch the shredding of the reputations of such diverse organisations as the Bank of England, the BBC, most banks, the Catholic Church, […]
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