“The most valuable asset in the capitalist economy is not cash, stock or buildings, but trust.” Economist Intelligence Unit, Risk of Risks What would a serious blow to your company’s reputation cost? This was once a rather academic query–most organisations could afford to consign it to the back burner. Today […]
Tag: reputation management
Reputation: perception or reality, does it really matter?
Does reputation really matter? Is this a will o’ the wisp? Quite simply, is reputation so intangible as to be irrelevant? These are no idle questions, as we watch the shredding of the reputations of such diverse organisations as the Bank of England, the BBC, most banks, the Catholic Church, […]
The ultimate excuse: “don’t blame me, blame my boss.”
I only did what everyone else was doing.” Or “my boss told me to do it.” These are the sort of dodgy answers people give when they want to avoid taking any blame for their actions.[spacer height=”20px”] To take an extreme case, the world refused to accept this excuse for […]
How to restore Barclays’ soiled reputation
Responsible leadership is all about cherishing your reputation. Not just the perception of being ethical, but demonstrating this in action. Winning people’s trust stems from their experiences of your actions, not sound bites, assertions, or promises. There are few issues that are quite so challenging to manage as reputation. Corporate […]
How US National Grid jealously guards its ethical reputation
A Guest post from Margaret Ireland, Lead Analyst, Ethics & Compliance Group, at National Grid, Syracuse, New York Area Reputation damage is the number one risk to corporations right now, and managing the fallout from such harm. [1] In terms of the biggest risk to a company, only two years ago reputation […]
Seven ways to cherish your company’s reputation
The big UK energy companies are in a reputation crisis. Nor are they alone. On average it takes four years to mend a broken reputation. Some companies never recover. From banks to health care, from security to food, many firms and even industries have lost public trust. Most are trying to pick up […]