The failure of BA’s chief executive Alex Cruz to avoid toxic tone from the top will resonate for months, perhaps years. True the airline’s share price has not died a death. Toxic tone from the top can take months, even years to undermine a brand. No amount of high tech […]
Tag: Toyota
Boots and the reputation lessons for everyone else
VW was bad enough. Now, value destroying behaviour at Boots the chemist hits the headlines. It’s accused of “ripping off the NHS” and putting pressure on staff to collude with this. The questions this accusation raises apply to any other company that wants to be around in the longer term: Transparency: What […]
TRUST: THE ACHILLES HEEL OF COMPLIANCE
Around the globe, thousands of compliance staff wrestle daily with the challenge of monitoring, and hopefully shaping employee behaviour. Citi Bank alone claims to have 30,000. Yet there’s an obvious Achilles heel undermining all their efforts—-lack of employee trust. In virtually all ethical scandals, apart from undermining trust at the […]
Reputation: perception or reality, does it really matter?
Does reputation really matter? Is this a will o’ the wisp? Quite simply, is reputation so intangible as to be irrelevant? These are no idle questions, as we watch the shredding of the reputations of such diverse organisations as the Bank of England, the BBC, most banks, the Catholic Church, […]